18 weeks ago (thanks, Instagram!) I posted this photo of some crocheted fruits and veggies I made for a mysterious collaboration. Now you get to see what these are for!
Betabrand, a San Francisco-based company, collaborates with its customers on a designer, model, and investor level, creating a community and a brand all at the same time. Have you heard of the dress pant yoga pants and the dress pant sweatpants? That’s Betabrand. They asked if I wanted to collaborate on something fun, and I said, of course! They felt that something fruit and veggie themed would appeal to both of our customers, and then they whipped up these dress designs!
There’s a 2-step process for making designs come to life at Betabrand. 1) The design needs to get enough votes to go to sample-making and crowd-funding. 2) The design needs to get funded to get produced. I am currently in Phase 1, so if you could hop on over to Betabrand and vote, that would be super duper awesome! Also, if you have feedback, like “I like the one on the right, but in black,” or, “I like the top part of the white one but the bottom part of the black one,” please do leave that feedback at the Betabrand website, since we’re interested in what everyone thinks!